Why Us

We understand the needs of modern business

In many ways business has not changed over the years.

It is still meeting the customer’s desires which calls the shots on how you run your business.

But in a modern business, there is another dimension to take into account, the internet has added a layer of complexity and managing the digital interface of business today is tricky.

Over the years we have watched small to medium business having a difficult time managing the interface between these five areas while keeping a lid on cash flow and taking enough time from working in the business to working on business growth.

So, who are we to have a handle on modern business challenges and how have we developed the skills to know what can be done to help?

AdminDone has been put together by Brian and Prue Keen.

Brian is a philanthropist and business man with decades of business experience. He has worked in the franchise area for most of his business life and it is this experience, watching small business struggling with business growth that has given him the understanding of what is needed.

Prue has a science background and many years experience in business management and administration. She understands the needs of modern businesses built on a digital base.

In talking about his franchise business background Brian says…


I first saw the massive potential for franchising to create a successful business – fast – after opening and operating seven stores in just five years as a franchisee for Bedshed.

With the knowledge, I gained there and later as a franchising consultant in Australia, a partner and I went on to set up the Franchise Alliance, an international consultancy which helped household names like Brumbys, Ultra Tune, Jim’s Mowing and Donut King. We used this knowledge to develop successful sales strategies and franchise systems. The Franchise Alliance is still going strong Australia wide.

We then used those same strategies and systems to build up six franchise groups, with over 120 outlets between them.

Based on this depth of experience, we’ve since helped many dozens of businesses to franchise successfully, increasing their profits and allowing their owners to retake control of their lives by working fewer hours.
This is my passion, helping people grow business to give themselves and their families the financial freedom to live the life they enjoy.

In talking about her background Prue says…


Words have been my life. I learned to read early and books became my friends as I grew up. This gave me an intuitive understanding of how the English language is used in many different forums.

Later I focused on science and environmental management gaining a science degree with post graduate planning qualifications. This led me to work in environmental management in government for many years, dealing with complex technical issues ranging from pollution control and sound management to wild life and vegetation management – the list goes on. Most of my writing in government was around plans, reports and summaries for non-technical audiences, making very complex issues understandable to readers with a short attention span and a need to get to the point very fast.

Once I left government, I set up my own businesses, one as a planning consultant, another working with the corporate sector and small business owners writing more of those concise reports and yet another designing and building gardens.

More recently I have worked with Brian, developing our current enterprises, working with him on the big picture development and managing the technical back end.

Altogether, this journey has given me business skills in dealing with both strategy and the detail. Taking on the management side of AdminDone is a natural fit and I love helping business owners gain the time to focus on what matters by taking away their admin stress.

Brian and Prue say…

Over the past fifteen years, we have been in business together, working to build Franchise Simply and our not-for-profit arm, MicroLoan Foundation Australia.

Both entities help people use business to build the life they desire.

It is through these ventures we have had to learn about this new digital environment and its impact on business.

We have really grown to understand how modern business functions and the struggles many face managing their time and money eating hurdle – getting their admin done.

So, AdminDone is our next business venture, helping businesses of all sizes getting their AdminDone without breaking the bank or taking up too much time.

What our clients say

I have worked with Prue and her husband, Brian, now for over four years, in a range of assignments and activities.

Prue is a most capable, very well organised, and extremely professional.

Prue and Brian bring a vast range of experience to the table. They have the ability to get down to the core of things, and address challenges as required.

The other thing that I believe is very important, is that although Brian and Prue have excellent credentials, they also have done the “hard yards”, being business owners and co-founder of the MicroLoan Foundation Australia, so they have sat in our seat, using their skills for the betterment of others.

It is my pleasure to recommend Brian and Prue as exceptional, and I know that they will work tirelessly to achieve the outcomes desired by their clients.

David McLean
About Us July 9, 2019